Sun, Oct 10 2021
6:00 PM - 8:00 PM
Beginning at 18.00 SundayFrench artist Thierry Noir was the first person known to paint on the Berlin Wall. For five years during the 1980s, Noir illegally painted brightly colored cartoon heads on the western side of the Berlin Wall. They were bright, bold and cartoonish, capturing images of animals and human faces. He evaded...
Mon, Oct 11 2021
8:30 AM - 8:50 AM
8:50 AM - 9:50 AM
With over half a century of combined executive experience, top leaders of the digital world share their insight on how SME’s can improve their online presence, so their customers can find them. Come to this panel discussion of leading CEOs on the biggest opportunities and challenges they see with digitisation, and the future tr...
ATHANASIOS RAPTIS
Stefano Santinelli
Vilborg Helga Hardardottir
Barbara Faber
John Goddard
9:50 AM - 10:30 AM
You learned to ask questions and expect answers before you could even read or write. As children, humans create natural language models of the world and their existence therein. We are rapidly approaching a transformation from search to query to conversation thanks to the Law of Accelerating Returns. Learn where AI search is hea...
Christian Ward
James Ward
10:30 AM - 11:00 AM
11:00 AM - 11:20 AM
With the outburst of the pandemic, SMBs have seen that digital transformation was not only a nice thing to have but a must-have and that this should encompass all the digital spectrum. What role do platforms have in helping SMBs with their digital challenges? Are all-in-one 360 platforms the most preferred solution or is technic...
Lex ten Veen
Jeff Chew
11:35 AM - 11:55 AM
Mie will share market research, from the next, but not published yet, Mono report, and some real-life examples of what a big difference it makes for your business whether your strategy is with an outside-in or an inside-out approach.
You will leave this session with actionable insights and answers to the fi...
Mie Bilberg
12:10 PM - 12:30 PM
Siinda's Landscape study is now in its 4th year, it measures the online development of SMB’s in thirteen countries across Europe and compares the digital presence of SMBs at a country and industry level. The study is conducted by Insites and partnered with Duda. In this session, Paul Wood and Mitul Patel expand on the m...
Paul Wood
Mitul Patel
1:00 PM - 2:00 PM
3:30 PM - 3:50 PM
With the rise of e-commerce and the need to develop more personalized and integration features in websites, Wix has been instrumental in promoting a comprehensive platform to SMBs, giving customers total creative freedom online. In thispanel discussion, Wix will discuss with key third party players how to integrate digital s...
James Loar
Carmen Ferreira
Danny Hen
3:50 PM - 4:05 PM
We all get it — ecommerce has grown in the last year. (A lot.) But what can we expect from consumers moving forward? In this session, Brady Klein looks beyond the pandemic at what other factors are truly driving consumer behaviors, and what you should be doing to help your small business clients adapt.
Brady Klein
4:00 PM - 6:30 PM
4:05 PM - 4:20 PM
Creating stimulating ad content that can maximise engagement has long been one of the fundamental building blocks of a successful digital marketing strategy. We will explore how businesses can capitalise on advances in natural language processing models to produce unique content at scale, without compromising on quality.
Matthew Gill
4:20 PM - 4:45 PM
4:45 PM - 5:15 PM
Artificial intelligence solutions have been booming since the pandemic and more and more personalised offers include AI solutions. The EU regulators have also embarked in a big regulatory overhaul process aiming at adopting a horizontal large scope EU framework on AI. How to bridge innovation and flexibility requirements with...
Simon Greenman
7:00 PM - 10:30 PM
Partnered by Spotzer
Networking and Dinner, in a city positively brimming with history, Berlin Friedrichstrasse train station stands out from the rest in terms of historical significance. Beginning in the 20’s it was known for Flappers and Fun, transitioning into a story more tragic during WWII. It was then called the stat...
Mon, Oct 11 2021, 10:30 PM - Tue, Oct 12 2021, 1:30 AM
On October 11, Yext will be hosting a Nightcap with Dueling Pianos! Inspired by the city of New Orleans with its famously vibrant music scene, the New Orleanian motto is Laissez les bon temps rouler or let the good times roll. We invite you to join us for an evening of unwinding & networking with cocktails, light...
Tue, Oct 12 2021
8:30 AM - 8:45 AM
9:10 AM - 9:30 AM
Pete Urmson is CEO of Spotzer. Recently, Spotzer has won major awards with their approach to marketing services and products. Spotzer has a global footprint. Pete will share what they see as future requirements of Small to Medium Businesses with digital marketing services. He will talk about what needs to be considered to offer ...
Peter Urmson
9:30 AM - 9:50 AM
Publishers have adapted very quickly and turn into full digital agencies and trusted advisors for SMBs and Enterprises and last year just acted as an accelerator as well. Join this panel discussion from key publishers to know more about their 2020 lessons and their 2021 tips.
Joachim Helfer
Kristiina Tukk
9:50 AM - 10:10 AM
You might feel when your customers aren’t happy or have a sense when something is off. The language often isn’t clear or direct, though. It comes in the form of a bad review, an irate customer, or worse — total and complete silence. When your brand doesn’t resonate, it dies. Brand is what your customers say about you when you...
George Leith
Thorgils Sigvaldason
10:05 AM - 10:30 AM
GotU is a marketing technology company developing hyperlocal advertising and marketing solutions for retailers, SMBs, marketing partners, and local businesses everywhere. In this session, you get to know all about their latest developments and also some case studies and customer testimonies featuring big social media pl...
Paolo Portioli
Raffaele Gricinella
James Loar
10:30 AM - 11:00 AM
11:00 AM - 11:20 AM
As economies closed overnight, Wix witnessed massive changes in how 210M+ SMBs adapted the way they communicated with their customers and ran their businesses. In this discussion, Danny Hen will highlight changes in consumer expectations across the globe, and Wix’s expansion from online presence to a complete digital solution th...
Danny Hen
11:20 AM - 11:40 AM
Consumers have changed throughout the last two decades, but they've changed even more with the pandemic. So, what is it that businesses need to be aware about and what can they do to embrace the new consumer? Based on the latest research, Florian Hübner, founder of Uberall, will show how the face of commerce has developed and ho...
Florian Hübner
11:40 AM - 12:00 PM
Panel discussion with key experts on updates on global privacy trends such as GDPR, CCPA, LGPD, e-privacy , Business model encompassing privacy and digital requirements and on how is the AdTech adapting? What are the key legal and regulatory issues for 2021?We will also deep dive into the joint Siinda-Usercentrics study on Data...
Hanna Waldenmaier
12:00 PM - 12:30 PM
An essential session for any business launching new products, entering new markets, or looking for growth in competitive markets.
Regardless of if you are a life-style family business trying to plan your future strategy, a business entering a new market or launching a new product,...
Greg Shepard
Marty Bickford
1:00 PM - 1:15 PM
2:00 PM - 5:00 PM
The Wix business lounge is available to all Siinda and VDAV members. Have a coffee , a beer or just relax. Located on First Floor behind the restaurant . Come and meet your peers and network face-to-face (with masks!) after more than a year
Share a beer and some business ideas with your colleagues
...
2:00 PM - 5:00 PM
For vdav and German-speakign Siinda members - sessions TBC- 14.00 Uhr - Begrüßung: Olaf H. Tonner, Rhett-Christian Grammatik14.15 : SELLWERK Prime – it’s not a product, it’s a passion! Frank Schieback, SELLWERKTBA: Martin Schmidt, WIX15.00 Uhr - Kundenbindung 2.0 - Mit Baukasten-Apps Kunden binden und aktivieren, Michael M...
5:00 PM - 6:30 PM
7:00 PM - 7:30 PM
7:30 PM - 9:30 PM
Berlin is full of hidden establishments at the back of small courtyards, or in unusual places where warehouses once lined the Spree. Located directly on the Spree, this location in the classic style of a Creative Studio is located in what was once a warehouse. The location captures the creative essence of Berlin where Street A...