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55 Gotthardstrasse, Thalwil, Zürich, 8800, Switzerland
We are the Digital Marketing & Local Search Association, the leading European based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services.


Joanna is a committed professional with diverse experience stemming from her eclectic career spanning five continents.Before joining Siinda, she worked as Political Action Committee Manager for the Credit Union National Association in Washington, D.C. where she excelled at fundraising and planning and executing major political events. She later joined a major U.S. National Campaign Committee on Capitol Hill as a Major Donor Program Director and was part of a winning presidential re-election campaign. In Europe, she has collaborated with the Czech Parliamentary Institute as researcher on U.S. Campaign Finance Law and later took a career detour into Alternative Education. Next, she teamed up with the largest Czech NGO to develop and execute an education digital project in Angola. She served as Director of Outreach for a Czech-American social-impact enterprise and co-founded PeaceJam Czech Republic, an affiliate of the US PeaceJam Foundation whose mission is to create young leaders through the inspiration of the 13 Nobel Peace Laureates who lead the organization.Joanna has a B.A. in Economics from the University of Maryland, a Graduate Certificate in Nonprofit Management from the University of Chicago and is currently completing her M.B.A. studies.