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55 Gotthardstrasse, Thalwil, Zürich, 8800, Switzerland
We are the Digital Marketing & Local Search Association, the leading European based non-profit association bringing together companies in the search (digital, mobile, print, vertical directories and platforms), information, and telecommunication sectors as well as businesses providing “on demand” services.


Margit Kaluza-Baumruker has about 30 years of experience in Marketing. Most of herprofessional life she worked for HEROLD Business Data in Austria. In her function asMarketing Director she managed to build HEROLD as a well-known brand positioning thecompany as Nr. 1 in local search and as a preferred Marketing-partner of Austrian SMEs.For several years she was a member of the Executive Board of the Austrian directory-association ÖAVV – Österreichischer Adressbuchverleger-Verband. 2014-2018 she has alsobeen a SIINDA board member.She studied at Universities of Würzburg and Marburg, Germany, and holds a Ph.D.Since her retirement in March 2020 she has been supporting SIINDA as freelancer.